Johannesburg – Comfortably located in the city most of Africa’s millionaires call home, Virgin Active’s first ‘Blue Chip’ gym for the super rich was launched in Johannesburg this week.
“Our members are busy executives who need to maximise their workout time so we have introduced fast-paced, high impact training equipment and high-energy fitness areas. These are balanced with chill and calming zones as well as space where members can work creatively depending on their needs and goals,” said Virgin Active South Africa brand director Richard Lamb-Hughes.
The Blue Chip gym is situated in the wealthy suburb of Sandton. At the cost of R150 million the enormous double storey Alice Lane Health Club is set to a specific type of clientele. Personal membership to the gym costs R16 00 a month for a year’s contract and R1 450 a month for 2 years. Membership of the gym will be capped at 4 000.
According to Lamb-Hughes the gym will boast a number of industry firsts, including state-of-the-art equipment, networking and business areas as well as access to a range of highly qualified health professionals.
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